Overcoming Objections!

A sales objection is a rebuttal from a lead during the sales process that states why they will not be buying from you. The most common sales objections include a lack of need, a lack of trust, no budget, or no decision-making power.

Overcoming objections is a technique, for many, many years, that all companies use to increase their sales and opportunities, in addition to increasing the growth of their companies.

The Church, for some reason and in many cases, has not and have not done a great job learning to overcome objections, which includes some of the similar items identified in sales like a lack of trust.

Some of the things we now hear from youth and young adults, for example include, I don’t attend church because:

I am an Atheist.

I am Agnostic.

I believe in a Higher Power, but not God.

I don’t like Religion.

There is a key distinction between all of these terms.

An atheist, for example, does not believe in the existence of a God or divine being. Atheism is the doctrine or belief that there is no God.

In contrast, the word Agnostic refers to a person who neither believes nor disbelieves in a Gor religious doctrine. Agnostics assert that it is impossible to know how the universe was created and whether divine beings exist.

Those who do not believe in a higher power embrace agnostic atheism.

So, church, they are not buying what you are trying to teach or sale to them. So here is the question: 

What techniques are you using to overcome objections?

Here are some tips for overcoming objections in church:

• Acknowledge: Recognize that the person’s concern is valid.
• Isolate: Determine if the objection is real.
• Reply directly: Address the specific areas of concern.
• Don’t argue: Arguments can make the other person feel like they’re losing.
• Respond when necessary: Some criticisms don’t require a response.
• Use the “5-word Ace Card”: Say “let me think about that” to show you appreciate the objection and want time to consider it. This gives you time to prepare for a future discussion, and it removes pressure to respond immediately.

Dr. Jay Jones

Senior Pastor

Wholistic Life Church

www.wlministry.org